What?s Best for Your Small Business?

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At Rinnovo, we?re tearing down the stigma of digital marketing, one client at a time. 

Short-form video dominates social media, with 60% of users preferring 15?60-second clips in 2025. For startups and eCommerce businesses, this format drives engagement and builds trust. Here?s how to leverage short-form video to grow your brand.

Optimize for Platforms

Tailor videos for Instagram Reels or TikTok, using vertical formats and trending audio. Add captions, as 70% watch without sound. Optimized clips see 20?40% higher shares, expanding reach within weeks (DesignRush).

Focus on Quick Value

Deliver tips or demos in 15?30 seconds, like ?3 ways to style our product.? Quick value increases time-on-platform by 15%. Aim for 2?3 weekly posts to maintain visibility and drive traffic.

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Include Clear CTAs

End videos with simple calls-to-action, like ?Shop now? or ?Visit our site.? Effective CTAs lift conversions by 10?20%. Link to landing pages to capture 5?15% more leads monthly (Moz).

Track Engagement Metrics

Use platform analytics to monitor views, shares, and clicks. Expect 20?50% engagement growth in 1?3 months with consistent posting. Adjust based on data to maximize impact.

Short-form video is a powerful tool for 2025 engagement. Choose an SEO or social media partner that communicates clearly to craft videos that connect and convert.